Search Engines are run by separate companies. These are also advertising companies.
You can list your page in different search engines for them to be shown when people search for various terms. You can list your site visiting the different search engine's home pages and following their procedures to list your site.
You can add your site to Google here: http://www.google.com.au/addurl.html
Every search engine is different in what they look for and there are many articles available on Google which will give you advice on how to get high ratings for keywords. However, there are no exact answers.
You may also wish to place Meta tags on each page of your web site which may increase the relevance of your web site to your target audience.
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